Raising, to Enhance Rule Mining in Web Marketing with the Use of an Ontology

Marketing has faced new challenges over the past decade. The days of the mass market are definitely over. Consumers now are exposed to numerous cable channels and satellite channels. Many people do not get their information from TV at all, but use Web sites. The population has also developed. Minorities have grown and asserted their own tastes and needs. A product that is attractive to the average white Anglo-Saxon or Italian citizen might be completely uninteresting to a first generation South American immigrant. Similarly, the market has split up by preferences. Chinese and Indian food have made major inroads and many consumers would like to cook the same food in their homes. In short, the mass market is dead, and marketers today face the problem of advertising to many disjoint niche markets.